![]() If you’re selling shoes online, for example, try searching “shoe trends” on KeywordTool.io (a keyword research tool with tons of data). When you have more time, you can expand it to include Pinterest and Instagram. It’s okay to start a small digital marketing campaign on Facebook if that’s all you can handle right now. Wherever your audience spends most of their time, that’s where you should be spending most of your time.ĭon’t be afraid to be strategic about your approach. Instead of trying to post 100 IG stories a week and 10 TikToks a day, focus on the channels that are most important to your business. You want to be everywhere your customers are, but that’s just not possible. You’re busy, and you have a lot going on. It isn’t just keywords SEO is also about creating compelling content and building relationships with other websites through link building. SEO (search engine optimization) is an ongoing process. These values will guide all aspects of how your company runs and interacts with customers. To accomplish this, be clear about your mission and vision (the reasons why your business exists). You need a clear sense of who you are as an organization. In other words, what do you want people to think of when they hear or see your company name? How do you want them to feel? The first step toward crafting your digital marketing strategy is figuring out what that promise is. Pinpoint Your Brand Identityĭo you know the idiom, “A brand is a commitment”? Well, it’s true. If you have an idea of who your customers are and where they hang out on the web, it’ll make it easier for you to reach them with your marketing messages. ![]() ![]() Understand your target market’s needs, what they’re looking for, and what they’re doing online. You can’t grow your business without knowing who you’re selling to. If your marketing efforts are attracting more attention, but you’re not seeing any positive financial outcome, it’s basically a waste of time. Always choose objectives that’ll help your company prosper, such as earning money for overhead costs and increasing the size of your customer base. ![]() Set Meaningful Goals for Your Digital Marketing Strategy Create an Effective Digital Marketing Calendar. ![]() The Importance of Knowing Your Audience.Set Meaningful Goals for Your Digital Marketing Strategy. ![]()
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